What your customers are looking for is an expectation to be treated with dignity. It is just not a product, a service that we deliver. It is a promise that we make.
A promise that says I see you. I see you not as a customer but as an individual. I see your fears, your needs, your dreams and I have a place for you to sit beside the fire. Would you want to sit?
Dignity comes with acknowledgement. Dignity comes with a choice.